Hawai‘i Life HL1 Listing & Marketing Services
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For more than a decade, we lead in both listings and sales volume in the state’s luxury market.
Hawai‘i Life Market Share
Hawai‘i Life continues to be the statewide leader in the ultra-luxury market.
As prices go up, Hawai‘i Life’s market share increases. Source: MLS Data, 2014-2024
Statewide Sales $10M+
Statewide Sales $20M+
Statewide Sales $30M+
$1.947 Billion
Hawaii Life Sales Volume in 2024
1,329
Transactions in 2024
597,000
Customer Database
>$3M
Most Closed Transactions above $3M in 2024
Notable Information
Hawai‘i Life began operating in June of 2008, headquartered in Hanalei, Kauai.
Hawai‘i Life was nominated as Most Innovative in Brokerage and Technology for 2010 & 2011 by Inman News.
Named Third (#3) Fastest Growing Hawai‘i Company by Pacific Business News, 2012.
Named by Hawai‘i Business Magazine as the #3 residential real estate company in Hawai‘i for 2013 (based on volume of sales, as well as number of transactions).
HawaiiLife.com is Hawai‘i’s most-trafficked real estate search engine. (Source: SEMRush, who are independent contractors)
As of 2014, Hawai‘i Life became the top listing residential real estate brokerage in the State of Hawai‘i, by both volume and units.
From 2012 to present, Hawai‘i Life represented more sales of properties listed at $3m+ than any other brokerage in Hawai‘i. (Source: MLS)
In 2012, Hawai‘i Life became a founding member of the Hawaiian Islands Land Trust (HILT) with a donation of $30,000. Hawai‘i Life later joined HILT as a Na Koa Aina member with an additional $30,000 pledge.
In 2016, The Hawai‘i Life Charitable Fund also became a Na Koa Aina member of HILT with a $30,000 donation.
On January 1, 2013, HGTV (Home & Garden Television Network) launched the “Hawai‘i Life” television program, a 13-episode lifestyle and real estate series exclusively featuring the company’s agents and clients. The show's 14th season aired in 2020 to its devoted audience of more than 22 million viewers per episode nationwide.
Hawai‘i Life’s annual conference, The Worthshop Series, has attracted thousands of agents from Hawai‘i and the continental U.S.
In 2019, CHRISTIE’S International Real Estate named Hawai‘i Life as their Global Affiliate of the Year.
2021, Hawai‘i Life is a founding, exclusive member of Forbes Global Properties.
2021, Hawai‘i Life becomes a founding member and ownership stakeholder of Forbes Global Properties
2021, HL Becomes #1 company in the state (first company to ever pass $3b in sales in a year)
2022, HL acquires Wailea Realty and C&H
2023- HL opens its first sales office on the island of Molokai
2023 - HL appoints Kahea Zietz Director of Rentals to serve as Vice President of Hawai’i Life
Our marketing channels and representation ensure that your property is seen by potential buyers.
Forbes Global Properties
Our founding membership with Forbes connects our clients to a global network of established leaders in luxury property sales in their respective markets.
Luxury Portfolio International
Our Global Affiliation with LPI offers international marketing and referrals via the world’s largest network of luxury real estate brokerages.
Luxury Real Estate
Our Global Affiliation with the top 10% of all realtors globally offers a network of the top-performing luxury real estate agents in the world.
HL1 Membership
HL1 is a curated collection of exceptional properties around Hawai‘i. It is a natural evolution in representation. HL1 is design, quality, and total service.
HL1 Private Events
HL1 conducts intimate, exclusive, targeted events to promote projects and properties in Hawai'i and important feeder markets nationwide.
HL1 Magazine
HL1 Magazine is privately distributed to the top 1% of our most affluent audience of clients, peers, and industry leaders and features properties, stories, and insights.
Commercial Alliances
We leverage our relationships with cooperating commercial brokerages to expand our specialized reach in commercial markets. (When applicable)
Sotheby’s Concierge Auctions
We enjoy a track record of success working with Sotheby’s Concierge Auctions to match global sellers and HNW buyers. (When applicable)
Conservation Marketing
Hawai‘i Lifeʻs Conservation and Legacy Lands can help identify appropriate stewardship buyers or conservation strategies for their property. (When applicable)
Data Mining Solutions
LexisNexis and Wealth-x provide intelligent solutions to help uncover, understand, and engage with the world’s wealthiest individuals.
Public Relations
Newsworthy property listings and story angles will be driven by both our internal and external public relations and media professionals to help gain maximum exposure.
Market Reporting
We deliver authoritative reporting on the luxury market that affluent buyers and sellers seek and promote our reporting through our platforms and media.
Marketing Team
In-house design and marketing experts ensure that your property is presented effectively to a large audience across multiple channels.
Direct Marketing
Our in-house design and distribution departments work in unison to communicate with potential and existing clients and to produce high-quality targeted marketing.
Social Media
Social Network of nearly 210,000 people who are engaged friends, fans and followers interested in real estate and lifestyle in Hawaii.
Video Services
Offering a variety of photo and video services and exposure for your content across multiple channels
Collateral and Presentations
We present your property beautifully and our representation showcases the many advantages that Hawaii Life has to offer.
Website Platforms
HawaiiLife.com reaches more than 5,000 people each day, and more than 2 million unique viewers each year making it Hawaii’s leader in real estate websites.
#1 Most Trafficked Real Estate Website in Hawaii
HawaiiLife.com
Smart Marketing means we promote your property in ways that are responsive to changing markets and home buyer trends for maximum results.
